CONTENT MARKETING
What 'recipes' can you share that will make people crave more of you?
SHARE YOUR THOUGHT LEADERSHIP
Traditional marketing is a spending game. Instead of trying to outspend our competitors, what if we try to out-share?
Companies, especially B2B and service companies, need to shift from traditional marketing to content marketing—producing relevant and valuable industry information in order to share and engage with prospects and clients.
TAKE OUR CUE FROM GREAT CHEFS
In the book Rework, the Basecamp founders put it simply, "Emulate famous chefs." Chefs like Bobby Flay or Emeril Lagasse didn't become known just by being great cooks—they decided to share everything they know. And even though the world is equipped with their recipes and techniques, their restaurants don't lack for patrons. In fact, people now dream of the dining experience.
GET PEOPLE CRAVING MORE
Content marketing helps you share what you know. This can seem counterintuitive because in business there's this idea that in order to keep our competitive advantage we have to protect our proprietary ideas. Yet, your insights and thought leadership isn't the full recipe. You must stay confident and know you will always be your own secret ingredient.
SAMPLE WORK
SPAFINDER WELLNESS 365™ TRENDS REPORT
Dedicated to promoting wellness, each year Spafinder Wellness, Inc. develops a report of the Top 10 Global Spa and Wellness Trends.
Over the years we've worked with their team of editors to develop and coordinate the design of the report and their keynote presentations.
"THE WELLNESS WEEK PLEDGE" CAMPAIGN
FOR WELLNESS WEEK PRESENTED BY SPAFINDER
Created to coincide with Spafinder's promotional event Wellness Week, the Pledge campaign encouraged people to adapt seven healthy habits for a healthier life.
We created the visual style for the campaign and designed all collateral including a short research report (shown here).
"INSIDE COACHING" WHITE PAPERS & WORKSHEETS
FOR HUDSON INSTITUTE OF COACHING
Created to inform executive coaches, managers and leaders about the ROI of coaching, organizational coaching strategies and leadership development trends, the Inside Coaching White Papers are both emailed to Hudson's subscribers as well as available for prospects to see on their website.
A series of white papers were developed as well as worksheets that allow people to start applying the principles discussed in the articles.
Go to www.HudsonInstitute.com to see the full series of white papers as well as download the worksheets.
"TAKE FIVE" CAMPAIGN
FOR TANGIBLE GROUP
Tangible Group is an executive coaching firm who builds leadership development programs. It only seemed fitting that even their holiday gift was another program of sorts.
Take Five was a starter kit to encourage taking time every day to reflect on your most valuable asset—you. Along with the guide, clients received a cozy blanket, a branded Take Five mug and hot chocolate.
