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BRANDING IS NOT THE ICING, IT'S THE CAKE.

Discover your recipe for success.

STIR IN SUBSTANCE

Yes, like icing, branding—and design—can be the finishing touch to make things look beautiful; however, without substance, your brand will only be a façade. Good branding considers your business strategy in order to mix together communication pieces with consistent core values, messaging, and vision.

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Because like your favorite dessert, you want your brand to always delight.  

HOW WE RESONATE

Resonate-to-generate-venn-diagram.png
RESONATE TO GENERATE SOLUTIONS ALLOW YOU TO:
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  • Clearly outline company capabilities

  • Express thought leadership

  • Promote new products, initiative or services

  • Explain complex ideas—simply

Branding helps you communicate who you are, what you do and why it matters.
BRANDING 

Beyond making a profit, what's the core reason your company exists? Branding helps you communicate who you are, what you do and why it matters. 

Content marketing helps establish thought leadership.
CONTENT MARKETING

Do you like reading jargon or  insightful content? Which are  you using? Let's establish thought leadership with useful content.

Presentation development to help hold attention.
PRESENTATION DEVELOPMENT

What if you had to sit through your next presentation? Hold attention with a focused message and creative visuals.  

Design of Instructional materials for executive coaches.
INSTRUCTIONAL MATERIALS

How do you learn? Design can help guide, support and impact learning. When done right, we can motivate and impact attention. 

Working with Amy was a dream come true! I finally found someone that could hear me on every level and then take what I said and turn it into magic! She’s creative, smart, resourceful and a true professional—I absolutely LOVE my new website and materials and get TONS of compliments on them. I finally feel like I have a brand that matches what I’m truly doing in my business!  Thank you Amy!

SARA CAPUTO
FOUNDER & EXECUTIVE COACH
SARA CAPUTO CONSULTING

WHAT'S YOUR BRAND'S CORE INCREDIENTS?

CLARIFY YOUR OFFER.

DESIGN YOUR IDENTITY.

CREATE COHESIVE TOUCH POINTS.

CHECK OUT OUR

LATEST PROJECT

Working in partnership with Cavanah Communications, we updated the Design for Leisure (DFL) brand and website. The goal was to elevate the brand to reflect the high-end spa projects DFL is known for designing and building.

THE BRAINCHILD OF

AMY DETRICK

Hi, I'm Amy, founder and firm believer in our need to Resonate to Generate. After working five years within internal marketing teams, in 2008 I entered the world of freelance design and quickly realized: Small businesses have a large need for design and, more specifically, a large need for branding and information-driven communications. With my realization came my mission to educate small businesses, consultants and entrepreneurs on the power of branding.

 

Although I am a company of one, all the projects I showcase were done in collaboration with companies I've come to respect, trust and love. If I slip into the collective we, it's because everything I do is part of a team effort. I'm just lucky and get to join a lot of different teams.  Will your team be next?

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