BRANDING
Build a brand with substance. A strong brand goes beyond a logo, bringing your message, visual identity and customer experience together.
CLARIFY YOUR OFFER
A strong brand starts with clarity. Together, we’ll define who you are, what you do and why it matters—creating compelling messaging that differentiates your offer and resonates with the people you want to reach.
DESIGN YOUR IDENTITY
Your brand is more than a logo. We’ll define the colors, typography, imagery and graphic elements that come together to create a distinctive, recognizable visual identity.
CREATE COHESIVE TOUCHPOINTS
Branding is part of every project. From designing your business card to creating and managing your website, your brand should stay consistent across every touch point. Deliverables can include content creation, logo design, website design and build, and other marketing collateral.
SAMPLE WORK
DESIGN FOR LEISURE
Working over several years in partnership with Cavanah Communications, we have helped evolve the Design for Leisure (DFL) brand and website.
Building on our earlier work to modernize the established identity, this latest update took the brand further with a redesigned logo and new color palette that better reflect the high-end spa projects DFL is known for designing and building.
Over the years, we have continued to refine DFL’s brand positioning, messaging and visual identity as the company has grown. We created and continue to manage DFL’s current website, developed brand guidelines and brought the evolving brand to life across business cards, brochures, project case studies, hydrothermal guides, proposal slide decks and other collateral.
PPT PHYSICAL THERAPY
Under new ownership, PPT Physical Therapy wanted to create a fresh look and message. Going through a formal branding process, we created a new positioning statement and messaging as well as a new logo, visual style and brand campaign.
Wanting to reflect their caring spirit, the intent of the Let Yourself Imagine campaign was to inspire patients to envision how their quality of life could improve by partnering with PPT Physical Therapy. The campaign was brought to life across several touch points, including a new website that we designed and built to reflect the refreshed brand.
MODERN MINDS®
Working with Modern Minds®, we helped clarify and strengthen the brand by defining its positioning, core messaging, personality and voice, key differentiators and unique approach. We also helped shape and organize its suite of services, creating a clear framework for how the brand and its offerings fit together.
We then translated that strategy into a cohesive visual system, establishing a color palette, typography, photography and illustration styles to guide how the brand comes to life across communications.
CAVANAH COMMUNICATIONS
A PR and marketing firm that specializes in wellness, yet their old branding didn't mention wellness being their niche. The video I created about their rebranding story helps explain the project and why it was important to include wellness as a key differentiator. It's a great example of how I help companies elevate their brands and communicate their ideas with both strong content and design.
SARAH CAPUTO CONSULTING
Sara originally came to me to rebrand her company, Radiant Organizing, and in the process we changed the name to Sara Caputo Consulting to better reflect her role as a corporate consultant.
Our work together has continued as Sara’s business has evolved, with updated messaging, programs and visual communications to reflect where her business is today.
We designed and built Sara’s website and continue to manage its evolution, along with creating sales materials, workbooks, worksheets, presentations, email campaigns, social media graphics and other marketing collateral.
