CONTENT MARKETING
Share what you know. Turn your expertise, insights and ideas into valuable content that informs your audience, demonstrates your authority and keeps your brand relevant.
SHARE YOUR THOUGHT LEADERSHIP
You don’t have to outspend your competition. You can out-share them. Turn your expertise, insights and ideas into valuable content that informs your audience, demonstrates your authority and keeps your brand relevant.
MAKE COMPLEX IDEAS CLEAR
Great content makes valuable information easier to understand. Thoughtful messaging, organization and design can transform complex ideas into clear, engaging content people want to explore.
GET PEOPLE CRAVING MORE
The best content keeps your audience engaged and gives them a reason to come back. Consistently sharing useful, relevant ideas keeps your expertise top of mind and strengthens the connection to your brand.
SAMPLE WORK
GLOBAL WELLNESS INSTITUTE REPORTS
For over 10 years, Resonate to Generate has designed a variety of research reports for the Global Wellness Institute (GWI), translating complex data and insights into clear, engaging and visually compelling publications.
GWI makes its industry research freely available, providing valuable data and insights to help inform and advance the global business of wellness. Explore GWI’s free research.
GLOBAL WELLNESS SUMMIT TRENDS
Each year, the Global Wellness Summit (GWS) identifies the trends shaping the future of wellness. Resonate to Generate brings those insights to life through engaging editorial design, imagery and data visualization. Explore the latest trends.
THE GUIDE TO HYDROTHERMAL SPA & WELLNESS DEVELOPMENT STANDARDS
Created as an essential industry resource, this comprehensive guide provides design and building standards for hydrothermal spa and wellness environments. My role across all four editions has included both design and editing, helping transform complex technical content into a clear, visually engaging and easy-to-navigate resource for industry professionals.
The guide is freely available through the Global Wellness Institute. Download the latest edition.
SPAFINDER WELLNESS 365™ TRENDS REPORT
Dedicated to promoting wellness, each year Spafinder Wellness, Inc. develops a report of the Top 10 Global Spa and Wellness Trends.
Over the years we've worked with their team of editors to develop and coordinate the design of the report and their keynote presentations.
"THE WELLNESS WEEK PLEDGE" CAMPAIGN
FOR WELLNESS WEEK PRESENTED BY SPAFINDER
Created to coincide with Spafinder's promotional event Wellness Week, the Pledge campaign encouraged people to adapt seven healthy habits for a healthier life.
We created the visual style for the campaign and designed all collateral including a short research report (shown here).
"INSIDE COACHING" WHITE PAPERS & WORKSHEETS
FOR HUDSON INSTITUTE OF COACHING
Created to inform executive coaches, managers and leaders about the ROI of coaching, organizational coaching strategies and leadership development trends, the Inside Coaching White Papers are both emailed to Hudson's subscribers as well as available for prospects to see on their website.
A series of white papers were developed as well as worksheets that allow people to start applying the principles discussed in the articles.
Go to www.HudsonInstitute.com to see the full series of white papers as well as download the worksheets.
"TAKE FIVE" CAMPAIGN
FOR TANGIBLE GROUP
Tangible Group is an executive coaching firm who builds leadership development programs. It only seemed fitting that even their holiday gift was another program of sorts.
Take Five was a starter kit to encourage taking time every day to reflect on your most valuable asset—you. Along with the guide, clients received a cozy blanket, a branded Take Five mug and hot chocolate.
