READY TO RESONATE 

 TO GENERATE? 

LET'S CONNECT

Amy Detrick

714-421-3361

amy@resonatetogenerate.com

© 2018 Amy Detrick. All Rights Reserved.

PRESENTATION DEVELOPMENT

Forgetting the story is like forgetting you have cookies in the oven, your good ideas are going to get lost in the smoke.

PREVENT DEATH BY POWERPOINT

Presentations are an essential way we communicate high-stakes ideas. Yet, oh, the dreaded PowerPoint. Really that's our first mistake, calling presentations PowerPoints. Sadly, like Thoreau said, "We've become the tool of our tools."

We dread presentations because we've come to expect them to be slide decks with bullet points and more bullet points. The tendency is to create slides and we forget that as communicators we need to think of the story first.

CREATE A STORY THAT RESONATES

Let's shift from creating PowerPoints to creating presentations. Yes, PowerPoint is still the tool, but instead of creating individual slides—we're creating a story. A story that has the potential to resonate so that you generate buy-in, sales revenue or new understanding. 

Whether you're presenting a company overview to prospective clients or a new strategic plan to internal stakeholders, I work with you to develop your outline, write your script and design a final presentation that meets your needs.

GRAB ATTENTION WITH EFFECTIVE VISUALS

Utilizing the principles of Visual Communication, I create visual narratives that help communicate your complex information in clear and meaningful ways. Because information and data doesn't have to be boring.

Final designs include Master Slide templates, custom illustrations, stylized charts/graphs and animation.

WAYS WE CAN PARTNER

Offering a variety of presentation capabilities.

PRESENTATION
TYPES
What's your next high-stake's presentation? I have experience working on a variety of presentation types, including: keynotes, sales decks, corporate overviews, training presentations, webinars, product launches, self-run videos and more.
CONTENT DEVELOPMENT
Good presentations have a strong point of view. Capture your audience's attention with a well developed story. I can help you brainstorm strategies, formulate your outline, research concepts, write your script and create your final presentation. 
DESIGN
Unlike most designers who aren't trained to use PowerPoint, I apply the principles of Visual Communication to the ever dreaded PowerPoint app. The end results are on-brand visual presentations with custom illustrations, graphs and charts.
TEMPLATE SYSTEMS
Let's be real. Often you don't have the time or resources to pay for every presentation to be professionally designed. Therefore, I provide easily-adaptable template systems that ensure everyone in your organization is using a consistent look.
SLIDE DOCS
PowerPoint is great presentation software and because of its easy-to-use visual tools it is also a great document maker. Slide Docs are information-dense "presentations" you are never going to present, but instead will email to users to read on their own.
SAMPLE WORK
SPOT COACHING WEBINAR
FOR HUDSON INSTITUTE OF COACHING

In order to introduce Hudson's leadership development program to business executives and HR representatives, we developed a webinar presentation to explain the benefits of teaching coaching skills to team leaders.

Part of a larger content marketing campaign, the infographics were also featured in eBlast newsletters, social media graphics and other collateral.

THE PRODUCTIVITY PUZZLE TRAINING PRESENTATION
FOR SARA CAPUTO CONSULTING

A leadership development program, The Productivity Puzzle is taught in both large and small business settings to leaders and their teams. The presentation was created to aid Sara when teaching. Here we share just a small sampling of the 100-plus slides created for Sara to be able to customize her presentations based on her client.

I developed the visual style, illustrations and flow for both the presentation and the workbook. Everything complimented the new branding I also created with Sara.

To learn more about the Productivity Puzzle visit www.SaraCaputoConsulting.com.

 
SPOT COACHING VIRTUAL-LEARNING SERIES
FOR HUDSON INSTITUTE OF COACHING

Spot Coaching is Hudson Institute of Coaching's Manager-as-Coach program. Previously it was always taught in-person within organizations, but as it gained popularity, they needed a way to reach more people. The solution: we developed a series of 15-minute learning webinars to aid their executive coaches in delivering the program virtually. A workbook and worksheets were also developed.

To learn more about the power of Spot Coaching, visit www.HudsonInstitute.com.

 
SPAFINDER WELLNESS 365™ TRENDS REPORT
FOR SPAFINDER WELLNESS 365

Webinar and keynote presentations were developed to present the key findings of the Spafinder Wellness 365 Trends Report.

I've created the design for the report and presentations since 2011. Featured here is an excerpt from the 2014 webinar. To see the full reports and webinars from 2011 to 2016, visit www.SpaFinder.com.

MICROSOFT CLOUD PROTOTYPE PRESENTATION
 
FOR NEVER STOP MARKETING

We created the self-run presentation given to the sponsors of the BPOS-Community Driven Marketing Pilot that Never Stop Marketing did in collaboration with Microsoft.

I helped develop the story, created the visual style and designed the timed presentation (in PowerPoint) that was then set to music and saved as a movie. 

MAKE EVERYONE A MARKETER CASE STUDY VIDEO
 
FOR NEVER STOP MARKETING

We created a case study presentation video (developed in PowerPoint) to illustrate the business impact of Never Stop Marketing's program to Make Everyone A Marketer (MEAM).

 

After the program, the video presentation was shown to the client and other stakeholders to educate them about the value their team generated over the course of the initiative.