SHARING YOUR THOUGHT LEADERSHIP
What 'recipes' can you share that will make people crave more of you?
TIME TO SHIFT TO CONTENT MARKETING
Traditional marketing is a spending game. Instead of trying to outspend our competitors, what if we try to out-share?
Companies, especially B2B and service companies, need to shift from traditional marketing to content marketing—producing relevant and valuable industry information in order to share and engage with prospects and clients.
TAKING OUR CUE FROM GREAT CHEFS
In the book Rework, the Basecamp founders put it simply, "Emulate famous chefs." Chefs like Bobby Flay or Emeril Lagasse didn't become known just by being great cooks—they decided to share everything they know. And even though the world is equipped with their recipes and techniques, their restaurants don't lack for patrons. In fact, people now dream of the dining experience.
GET PEOPLE CRAVING MORE
Content marketing helps you share what you know. This can seem counterintuitive because in business there's this idea that in order to keep our competitive advantage we have to protect our proprietary ideas. Yet, your insights and thought leadership isn't the full recipe. You must stay confident and know you will always be your own secret ingredient.
SPAFINDER WELLNESS 365™ TRENDS REPORT
Dedicated to promoting wellness, each year Spafinder Wellness, Inc. develops a report of the Top 10 Global Spa and Wellness Trends.
Over the years we've worked with their team of editors to develop and coordinate the design of the report and their keynote presentations.
WELLNESS WEEK PLEDGE CAMPAIGN
FOR SPAFINDER WELLNESS
Created to coincide with Spafinder Wellness' promotional event Wellness Week, the 'Pledge' campaign encouraged people to adapt seven healthy habits for a healthier life.
We created the visual style for the campaign and designed all collateral including a short research report (shown here).
INSIDE COACHING WHITE PAPERS & WORKSHEETS
FOR HUDSON INSTITUTE OF COACHING
Created to inform executive coaches, managers and leaders about the ROI of coaching, organizational coaching strategies and leadership development trends, the Inside Coaching White Papers are both emailed to Hudson's subscribers as well as available for prospects to see on their website.
A series of white papers were developed as well as worksheets that allow people to start applying the principles discussed in the articles.
You can see the full series as well as download the worksheets on the Hudson Institute of Coaching website.