WHAT'S YOUR BRAND'S
CORE INGREDIENTS?
BRANDING
Going beyond your logo to create a recipe for success.
CLARIFY YOUR OFFER
The goal of branding is to clarify your offer so you can answer who you are, what you do and why it matters with compelling and consistent answers. Answers that resonate so you can generate credibility, new business and buy-in.
So I'll ask questions. I'll challenge you to think from the consumer point of view. And together we'll get to know your core ingredients that differentiate your offer.
DESIGN YOUR IDENTITY
It's not about a single logo, it's about how your logo, illustration style, photography and voice consistently come together to create a recognizable identity.
I help design and define the core aspects of your brand identity—like your color palette, typography and graphic elements—and then apply them consistently. Because with a well-defined look and feel, the more your customers will begin to recognize your identity and identify with your brand.
CREATE COHESIVE TOUCHPOINTS
Branding is part of every project. From designing your business card to tackling your website, your brand's voice, messaging and visual identity will stay consistent across all touchpoints.
Brand deliverables include messaging and content creation, logo design, website design and other marketing collateral.
SAMPLE WORK
PPT PHYSICAL THERAPY
REBRANDING
Under new ownership, PPT Physical Therapy wanted to create a fresh new look and message. Going through a formal branding process, we created a new positioning statement and messaging as well as a new logo, visual style and brand campaign.
Wanting to reflect their caring spirit, the intent of the Let Yourself Imagine campaign was to inspire patients to envision how their quality of life could improve by partnering with PPT Physical Therapy. The campaign was implemented across several touchpoints, including a new website.
EPHRAIM'S REFUGE
BRAND LAUNCH
A new non-profit, we helped establish Ephraim's Refuge brand position and messaging as well as designed their logo and visual style.
From there we created their website, event flyers and other collateral. We also started spreading the word on Facebook and other social media.
Something extra important for a non-profit—fund raising. In addition to ER's branding and collateral, we helped create a fund raising strategy, including setting up collecting donations directly on their website.
